I began my role as a Product Designer at Hive in Jan 2022. Throughout my tenure, I actively contribute to a range of key initiative. This is a comprehensive overview of my pivotal contributions at Hive, encompassing brand design strategies, product design, and marketing designs.

Hive Console is a centralized product hub for Hive. The project goal was to enable customers and internal employees a seamless experience to access to billing, account management, organization settings, and subscribed product service.

Moderation Dashboard is a AI content moderation tool with a no-code interface, facilitating human moderator intervention when necessary. This project involves the redesign of the entire product flow and service experience, aiming a enhanced user friendliness and product features.

Hive Predict is the AI Model management platform designed to enhance monitoring, deployment, task viewing, and overall management of all Hive AI model usage. The former product platform has undergone a division, and Hive Predict is one of the outcomes, redesigned to streamline operations and improve user experiences within the platform.

AutoML Dashboard is a fully customizable AI model training and machine learning dashboard. The design goal is to provide users with a user-friendly interface to configure, train, and manage AI models efficiently, promoting flexibility and ease of use in the machine learning process.

AI Content Classifier is an AI-powered detection tool capable of identifying AI-generated text and images while distinguishing the specific generation models used. The chrome extension was designed to provide users with an easy access to the tool while browser on webpage.

Mensio is an AI-driven platform to measure sponsorships, monitor cross-platform advertising, and better monetize premium ad inventory. This project centers on the comprehensive redesign of an AI-driven platform for feature updates on advertising, branded content, and sponsorship intelligence, aiming to optimize data analytics, insights, and reporting capabilities.

Hive Chat is a chatbot equipped with AI capabilities to generate text-based content, operating as one of Hive's subsidiaries. The chatbot was designed to assist users in generating written content efficiently and effectively, catering to a wide range of applications.

The Character Generate tool is a chat product empowered by Hive AI, enabling users to customize the personality and behavior of the conversational model. The aim for this project is to offer a personalized and engaging chat experience tailored to individual preferences and applications from 0-1. The product is launched and is running as a subsidy of Hive.

This Visual Generation Tool is an AI-powered product that generates images and videos from text prompts, operating as one of Hive's subsidiaries with over 2M+ users. The project's objective is to establish a distinct brand identity and create intuitive platforms from 0-1, including webpages and apps, for seamless user experiences.

This case study entails a complete overhaul of the company website to align it with the new brand objectives and reflect most recent product and service updates. The goal is to create a visually engaging, informative, and full-funnel online tool that accurately represents the company's evolving mission and message.

Hive Search is an AI-powered search tool, which will include functionalities like text and image search, reverse image search, image captioning, and content understanding chat. The design is to deliver a comprehensive and intuitive search interface that leverages AI for enhanced search experiences.

This case study involves a meticulous assessment of the existing brand, scrutinizing Hive’s Brand value, identity, messaging, and visual elements. Through in-depth analysis, we aim to uncover strengths, weaknesses, for improvement. The project delivers actionable insights to enhance the brand's market and product design strategies, ultimately elevating its impact and resonance.

This project involves cleaning up and establishing a reusable and scalable design system for the company. It aims to facilitate alignment among the internal design and product teams, fostering a unified visual branding language. Additionally, it aids the frontend engineers in efficient development.

This project showcases my contribution on marketing collateral, spanning billboards, advertisements, flyers, emails, and blogs. The aim is to ensure the consistent and visually appealing representation of the brand across various marketing channels, enhancing engagement and communication with the audience.

Kodak Vision is a rebrand project that focused on revitalizing the brand, Kodak, and identifying new product opportunities. It also entailed designing a VR creative workspace, including controller and headset design, to bring innovative experiences to users, repositioning Kodak as a pioneer in both imaging and immersive technology.

Curea is an app designed for Blue Note Therapeutics to provide mental support for the cancer patients. The project took a different perspective to ease the mental stress by providing assistant service and products that bridge the patients and the health care providers.

Luft is a service platform for air travelers to access the absent services while air traveling during the quarantine era. The project targeted to develop a scalable service that could still remain as an travel assistant post-COVID.

DiDi Switch is a new service model designed for one of the major transportation service company—— DiDi Chuxing. The project goal is to expand the car rental service to get the most use of the rental vehicles and gain more profits from the mobility market.

Waymo Driver is a product package tailored for Waymo's autonomous vehicles, spanning trucks, rideshare, and delivery robots. This project entails the design of the sensor pack and exterior interaction features.

Wald is an innovative work community that creates life balance for Berlin seniors who want to be stay replenished being both productive and socially active in their second life, while at the same time offering opportunities and training for the younger population to gain sufficient work experiences.

This project involved creating a modular workspace power beam that seamlessly transforms into a pegboard desk divider and writing board. The goal is to enhance workspace functionality and allow for adaptability and efficient use of office space.