Product Design
Design Strategy
Product Designer
San Francisco, CA
2022.04 -Current
01
02
Passenger aviation is expected to lose roughly $314 billion in 2020
Traveling confidence restore until 2022
Shaves almost 60% off sales at one of Europe's biggest Duty-Free retailers
03
- Longer JourneyNot
- Familiar with Process
- Lack of Accessible Services
- Managing Passenger
- Brand Image vs Protection
- Building Revenue
- Accessible to the Travelers
- Connect to the other services
04
The Luft App was designed for the travelers. The customer end of the app includes three sections: Search, Organizer, and Service purchasing page.
The search page was specifically designed to guide international travelers to plan and book their trips under quarantine time. Based on the destination, the app will offer alternative travel options, adjust the quarantine date, COVID-19 test appointment, and offer hotel or reside options that match local quarantine standards and offers sufficient resource
Features included:
In the trip organizer, the Luft app offers a dynamic schedule and reminders for the travelers to make sure their preparation is sufficient for the complicated travel procedures based on their location and scheduled events. Related service options will also be provided to the travelers in case they are needed.
Features included:
As the page named, the service page offers all kinds of services that might be needed during the travel. The travelers could make their selection in the app or scan the QR code at the location. The content will be adjusted based on the location and the trip.
Possible service offered:
The Luft s App is designed for service providers. The content is linked to the customer end. It helps the service provider access to the customers' order and allow them to share their service information.
The search page in the Luft s App offers three service categories for the service providers: Deliver, Travel Assist, Language Support, or other options based on the location. The app could also assign tasks to responsible service providers
Possible service offered:
The task page is similar to the trip page on the customer end of the app. The app will organize upcoming tasks by order time and distance. The service provider could track down all the tasks they selected.
Possible service offered:
The post page invites local residents and tour guides to upload their service information and local travel or living recommendation. The content will be linked to the customer end. One other task related to this section is to help the app organize the posts.
Possible posts offered:
A significant part of international travel is on the flight. To offer a seamless experience, the Luft app could also be accessed on the screen on the flight by just scanning the QR code.
The customers could also utilize their own device as a remote control to the on-flight screen to avoid extra contact during the pandemic time.
05
Luft service also offers prepared kits for the travelers to purchase. The kits was designed based on travelers needs at each stage.
The Luft Kiosk includes lockers and vending machine for customers to access to the service at all the locations
To pursue a sustanable goal, all the products from the luft kits are made with recyclable and reusable parts.
To help the customer recycle their used products, the parts are designed in different colors. So the customers could easily figure out the right bin to dispose their trash.
06
07
To build an understanding of the I conducted various interview and research. The goal was to find out the answers to our pre-set questions like "what are actural steps of traveling during pandenmic?" "What are the differences while traveling to different country?" Do they have any threshold while traveling?"
To clearly explore the each steps, I build a user journey map from the beginning of the travel ( Planning ) to the end of the travel (Arriving the Hotel).
Based on the user journey map and research, all the stakeholders are defined including the travelers, the service providers, and 3rd party platforms. Opportunities are also found from each stakeholder's perspective.
Insights were found from different angel, various from business opportunites, missing services, missing inforations, and also emotional needs of the travelers.
The Concept Development phase started with ideating possible service structures from several directions like on- flight experience, crew member support, purchasing experience and etc.
The final decision was made to design an entire system that includes a service platfor design, corresponding user interfaces, a supporting products and infrastructures, and also the business strategy.
While developing the concepts, rapid prototypes are made to exam our concepts. Test mockups are made to test the interaction between the service platform and the uses.
Digital prototypes are built to test out the workflow of the interior interface.
After the design decisions were made, I started to refine the final design. Softwares like Adobe XD were used to make the user interface interactable.
Another Tech Pack were built to help userstandng the detail parts of the apps and interfaces.
