Product Design
Design Strategy
Product Designer
San Francisco, CA
2022.04 -Current
01
Moderation Dashboard is an all-in-one content moderation application built on top of Hive’s content moderation APIs, that recognizes and removes unwanted content with code-free interface while supports tailored auto-moderation rules and allows human moderators stays in the loop at the right time with no additional development required.
Hive’s Moderation Dashboard adopted pre-trained AI models that identifies uploaded contents and perform custom actions based on labeled categories to release human labor cost required for regulating user-generated-content platforms.
The dashboard simplifies the process with a no-code required user interface for customers to adjust the AI moderation models to align with their own content safety regulations.
While letting the AI do the majority of the job, the Moderation Dashboard also kept the human in the loop for the right time, such as making decision on ambiguous content, with no additional development.
Human Moderators can also access insights generated by our selected models and tools on high-risk content to inform decision-making.
The dashboard also facilitates customer monitoring their content through an incorporated trend analysis segment. This empowers customer admins to gain insights into submission and content patterns, track down user behavior, content preferences, emerging trends to empower informed decision making and optimize platform's content policies for maximum engagement and impact.
At the same time, it aids admins in overseeing and optimizing manual moderation process and their moderators' performance.
02
The content moderation market has witnessed significant growth post-COVID, fueled by the surge in user-generated content on various social platforms. As online engagement soared, the demand for sophisticated moderation tools and services intensified. Industry players are increasingly investing in AI-driven solutions to efficiently manage the influx of the content. Hive as one of the major player in content moderation market, it becomes crucial to redesign and enhance our content moderation dashboard to improve efficiency, accuracy, and user-friendliness.
Internally, the organization faces several challenges. First, limited resources constrain growth initiatives. Second, the onboarding process heavily depends on the product and sales teams, potentially creating bottlenecks. Third, high development costs and efforts, due to the absence of an agile structure, contribute to a chaotic design and development process. Additionally, the lack of effective marketing further hampers business expansion.
Ensure that the redesigned dashboard can accommodate future growth and increasing content volume.
Ensure that the redesigned dashboard can accommodate future growth and increasing content volume.
Time and latency plays a big part in content moderation tasks. Streamline content review processes, reduce manual work, and increase the speed of moderation is essential for customer’s business.
Implement advanced AI-based content analysis tools to assist moderators’ customized needs in identifying and handling problematic content
03
The target market consists of startups seeking streamlined engineering development processes. They require efficient content moderation for user-generated or platform content and prioritize ease of installation. This audience seeks practical solutions to manage and maintain the quality of their content while minimizing technical complexities.
Moderation Dashboard is an all-in-one content moderation application built on top of Hive’s content moderation APIs, that recognizes and removes unwanted content with code-free interface while supports tailored auto-moderation rules and allows human moderators stays in the loop at the right time with no additional development required.
Furthermore, we reviewed Hive's brand attributes and assessed how the moderation dashboard currently aligns with our brand mission. Subsequently, we established our post-redesign goals and expectations. Our primary focus areas include scalability, versatility, and seamless accessibility, aiming to enhance the dashboard's overall user experience in these key domains.
Create a more intuitive and user-friendly content moderation dashboard that allows moderators to easily review and manage content.
Time and latency plays a big part in content moderation tasks. Streamline content review processes, reduce manual work, and increase the speed of moderation is essential for customer’s business.
Implement advanced AI-based content analysis tools to assist moderators’ customized needs in identifying and handling problematic content.
Integrate new features and tools tailored precisely to meet customer demands, ensuring seamless alignment with their moderation guidelines.
04
Background & Expertise:
Responsibility:
Background & Expertise:
Responsibility:
Background & Expertise:
Responsibility:
In order to get quantitative data on user behaviors we adopted a tool called Fullstory to help track down the unusual activities and also monitor trends and user preferences.
With FullStory at our disposal, we can easily track how users navigate our dashboard and gather their thoughts. we efficiently monitor and analyze user interactions with different dashboard sections, capturing valuable insights into behavior trends and preferences.
To gather more firsthand insights into user behaviors, we conducted qualitative research, concentrating on a select group of interviewees with backgrounds closely aligned with our target user demographic.
"Wish the docs are more instructional, finishing the setup in one demo session is quiet impossible."
Interviewees all finds the moderation categories' setting confusing, taking longer than expected to setup the dashboard.
Instead of the content categories, I would prefer to have them in severe level. Wish we can create our own categories.
"There are some tasks I am not sure what to do, and there's nothing I can do".
"The UI is little confusing, wish it is more clean and straightforward. Also the language and naming on dashboard is not very clear to me"
The current demo session is not enough for the customer team to onboard on the dashboard, the process can take weeks until they get familiar with it.
After conducting the interviews, we constructed a comprehensive user journey map that encapsulates all pain points, expectations, and emotional responses throughout the dashboard's various stages. This map serves as a valuable tool in understanding user experiences, enabling us to pinpoint critical areas for improvement and optimization.
05
The initial phase of the redesign involves finalizing the fundamental dashboard flow, establishing the backbone of the entire product. This step not only provides a solid foundation for scaling up but also shapes our marketing strategies, ensuring a coherent and impactful product launch.
Referring to the core flow, we initiated the process of sourcing from our model list, aiming to innovate and incorporate additional models that can elevate the overall experience, particularly for moderators. This strategic approach seeks to optimize the platform's functionality and customizabilit.
Utilizing the core flow as the foundation, we deconstructed the tools and content into four pivotal sections: analysis, submission review, auto-moderation, and manual moderation, along with auxiliary dashboard features. This strategic framework enables us to expand the dashboard without compromising the essence of the product, mitigating the risk of user disorientation during minor feature updates.
While dividing the content, we meticulously reviewed all section names to prevent confusion and errors. We also included clear descriptions visible to customers without AI moderation expertise, facilitating their understanding of the platform's functionalities.
To optimize user experience, we categorize information into specific pages, enabling swift data retrieval. Moreover, we've strategically positioned interactive sections close together, minimizing cursor movements across the screen and enhancing overall productivity.
Furthermore, we've enhanced the hierarchy and contrast on the page, ensuring that users easily identify the most critical information they require.
The moderation dashboard previously featured its own color and component system, which had become cluttered over time. With the ongoing design updates, our objective is to systematically restore the brand aesthetics and structure of the dashboard.
Given the diverse user groups employing various screen sizes and devices for task management, we want to ensure responsiveness is optimal for streamlining their processes.
06
A key focus of the design is revamping the onboarding process to streamline learning and minimize the need for extensive communication between customers and the internal team. Before the customer receive any data from their empty analysis page, we transformed the landing page into an onboarding guide, providing step-by-step instructions for customers to set up moderation settings, effectively reducing communication costs.
In designing the Analytics screen, our emphasis was on identifying the crucial information required by administrators. We organized this information into two main sections: Content Trend and Moderation Performance. Our focus was on determining the most effective visualization methods for these data sets and facilitating action on high-priority tasks.
We revamped the auto-moderation setup pages, consolidating all available settings in a single, accessible location. Additionally, we introduced a test mode and an analysis chart, empowering customers to assess the accuracy of their configured rules and ensure alignment with their safety guidelines.
The manual review feed is the most intricate segment of the moderation dashboard. To streamline the review process, we developed customized views tailored to specific audience needs, ensuring quick access to crucial information.Moreover, we introduced a dedicated landing page for users, specifically moderators, allowing them to personalize their project page. This feature facilitates the assessment of task urgency and enables the application of filters based on categories and content formats.
07
We redesigned the product development process, that allows all the teams get a overview on the roadmap in advance, we also prioritize design & marketing, so we can be more prepared for product launch.
We revamped the demo session and streamlined the documentation to enable any sales member to conduct demos without depending on the product manager, simplifying the onboarding process.
To gather customer feedback and maintain customer engagement, we integrated a feedback feature directly into the dashboard. Furthermore, we incorporated product updates into the dashboard, ensuring they are prominently displayed for our customers to keep up with updated feature in the dashboard.
To enhance our marketing strategy, we started to send out marketing emails and update our blog before each release. Additionally, we established a website to provide potential moderation customers with essential information prior to their outreach.
08
During this project, I've garnered invaluable support from my collaborative team. I've acquired proficiency in quick decision-making and execution, leading design efforts for a multifaceted product, providing an opportunity to refine my design process. Notably, I've learned to constantly reference project goals and recognize the distinctive role design plays in setting a product apart from its competitors.
A comprehensive overview of my pivotal contributions at Hive, encompassing brand design strategies, product design, and marketing designs.
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